Sheep farming is not what we're really known for when people come to NZ. I also think I hear that stereotype never (excluding on GW), it might be outdated haha. We do make nice meat though. Dairy farming is what dominates our news in terms of farming.
Not just our meat, we're known for nice produce and what not as well. And all the LOTR stuff is still massive. I used to live right around the corner from Weta studios and would see tourists going there aaaaaaall the time.
We are also known for our excellent beer, and nature/hiking/camping/mountains - especially nature with basically NO dangerous creatures/insects/Australian shit.
Really it just sounds like we're most other places, but with LOTR.