- Messages
- 465
Yes, enshittification is apparently officially a word, defined as "the term used to describe the pattern in which online products and services decline in quality over time. Initially, vendors create high-quality offerings to attract users, then they degrade those offerings to better serve business customers, and finally degrade their services to users and business customers to maximize profits for shareholders."
In my experience this is absolutely a real thing. As much as technology has advanced broadly in the last twenty years or so, so many things about the actual internet experience have clearly, and in many cases deliberately, become worse. To give some tangible examples, Facebook barely shows you actual content from your friends anymore. Instead, it force feeds you posts from groups that you are not a part of and have shown no direct interest in, but which its algorithm thinks you will engage with. Not like. Engage with. Because that's the point. It has made finding content you actually want to engage with harder, so that you stay on the platform longer, which maximises advertising revenue. Amazon is another one. It doesn't really matter what you type in as a search term anymore. Chances are what you're looking for won't appear in the first five to ten hits, and if it does, it'll be a company you've never heard of and there'll be a decent chance it's fake. Twitter is the same with its feed that defaults to show you things from people you do not follow. Google is clearly so much worse than it used to be in terms of the results you get from searches. These are some examples from prominent platforms, but it is just everywhere. The internet has just become so much less accessible generally and the user experience is notably worse than it used to be.
This thread is first to highlight that, but also to discuss where it might lead. Sales of things like vinyls and physical books are on the increase and those mediums are getting more popular again. But beyond that, people do seem to be becoming more alive to the detrimental effect of reliance on technology generally, including (and perhaps especially) smart phones. Whilst that isn't exactly the same issue as the enshittification of the internet, I do think it's connected and contributes to the desire of people to more regularly switch off from the online world generally. But I wonder if that will result in more profound effects, such as the number of active users on these sites starting to notably decline in future. I don't know how realistic that is, particularly because companies like Amazon are so diversified in terms of their business models now that they are well placed to absorb any sort of backlash to any one of their revenue streams. I'm going to make attempts to make me and my family less reliant on technology in coming years, but I remain hopeful that there'll be wider societal moves in that direction too.
In my experience this is absolutely a real thing. As much as technology has advanced broadly in the last twenty years or so, so many things about the actual internet experience have clearly, and in many cases deliberately, become worse. To give some tangible examples, Facebook barely shows you actual content from your friends anymore. Instead, it force feeds you posts from groups that you are not a part of and have shown no direct interest in, but which its algorithm thinks you will engage with. Not like. Engage with. Because that's the point. It has made finding content you actually want to engage with harder, so that you stay on the platform longer, which maximises advertising revenue. Amazon is another one. It doesn't really matter what you type in as a search term anymore. Chances are what you're looking for won't appear in the first five to ten hits, and if it does, it'll be a company you've never heard of and there'll be a decent chance it's fake. Twitter is the same with its feed that defaults to show you things from people you do not follow. Google is clearly so much worse than it used to be in terms of the results you get from searches. These are some examples from prominent platforms, but it is just everywhere. The internet has just become so much less accessible generally and the user experience is notably worse than it used to be.
This thread is first to highlight that, but also to discuss where it might lead. Sales of things like vinyls and physical books are on the increase and those mediums are getting more popular again. But beyond that, people do seem to be becoming more alive to the detrimental effect of reliance on technology generally, including (and perhaps especially) smart phones. Whilst that isn't exactly the same issue as the enshittification of the internet, I do think it's connected and contributes to the desire of people to more regularly switch off from the online world generally. But I wonder if that will result in more profound effects, such as the number of active users on these sites starting to notably decline in future. I don't know how realistic that is, particularly because companies like Amazon are so diversified in terms of their business models now that they are well placed to absorb any sort of backlash to any one of their revenue streams. I'm going to make attempts to make me and my family less reliant on technology in coming years, but I remain hopeful that there'll be wider societal moves in that direction too.